Home Services Case Study

Evergreen Electric — New Site, Immediate Results

A Spokane electrician launched a custom website and saw 96 keywords ranked in month one, 327 Google Ads conversions, and a 3× traffic spike at launch. Proof that a great website changes everything.

327

Google Ads Conversions

Keywords Ranked (Month 1)

3×

Traffic Spike at Launch

$43

Cost Per Conversion

The Challenge

A Growing Electrician Needing a Digital Foundation

Evergreen Electric is an electrical contractor serving the Spokane, WA area — residential, commercial, and new construction. They had a functional business with a solid reputation, but their digital presence didn't match their quality of work.

In the electrical services market, homeowners search "electrician near me" during an emergency or when they need a specific service (panel upgrade, EV charger, generator). If your website is slow, outdated, or doesn't rank — they call your competitor.

Evergreen needed a website that would rank immediately and convert Google Ads traffic at scale.

The Strategy

Custom Website + Google Ads — Fast and Efficient

Custom-coded website (launched April 2026) — purpose-built for speed, SEO, and conversions. Service pages for every electrical specialty. Click-to-call on mobile.

Google Ads restructured with service-type segmentation — emergency repair, panel upgrades, EV chargers, new construction, and general electrical campaigns.

SEO-first website architecture — proper schema, service area targeting, and content structure designed to rank from day one.

Negative keyword management and bid optimization driving CPA down while maintaining conversion volume.

The Results

Results by Channel

Google Ads

327

Conversions

$43

CPA

Service-segmented

Campaigns

Active & growing

Status

327 conversions from structured, service-type campaigns

$43 CPA — strong for electrical services

Emergency + scheduled + specialty campaign segmentation

SEO & Website

Keywords (Month 1)

3×

Traffic Spike

Top Ranking

123 organic

Competitors

96 keywords ranked in the very first month after launch

3× traffic spike when the new website went live

#8 for "doorbell repair near me" (210 searches/mo, $6.98 CPC)

Cracking into: "electrical contractors spokane", "lighting installation"

55.9% commercial intent — strong purchase-oriented keyword mix

151 referring domains already building authority

The Journey

Timeline

Pre-2026

Existing Business, Minimal Digital

Solid reputation locally but digital presence not matching the quality of work.

April 2026

Custom Website Launches

New custom-coded site goes live. 3× traffic spike immediately. 96 keywords indexed in month one.

April–June 2026

Google Ads Ramping

327 conversions at $43 CPA. Service-segmented campaigns driving qualified leads.

Key Takeaways

What This Proves

A custom website ranks fast. 96 keywords in month one. WordPress sites rarely index this quickly because they're bloated with plugins and slow to load.

Speed is a ranking factor AND a conversion factor. When the new site launched, traffic didn't just increase — it tripled. Google rewards fast, well-structured sites.

Service segmentation matters for electricians. Emergency repair, panel upgrades, EV chargers — each service type gets its own campaign with tailored messaging and bidding.

The compound effect starts early. Month one: 96 keywords. This number only grows from here as content builds and authority increases.

The System Behind the Results